BIORACER:
In 1986, Raymound Vanstraelen founded Bioracer with a clear purpose to measure and study the athlete in motion in order to optimize cycling performance. While our business has grown from Raymond’s home to factories, research facilities and offices on three continents, our mission remains steadfast and signifies the meaning of our name and the heart of our promise to make you faster.
We are a company of riders and racers, designers and innovators, craftspeople and seamstresses. We engineer apparel and test it in ourProtolab for its ability to battle cold and regulate heat. We analyze the cyclist in motion to ensure fabric, design and construction deliver anatomic fit with optimal comfort. We monitor wind-tunnel data and real-world racing to discover new ways to cheat the wind.
But mostly, we find truth on the climbs, in the mud, in the crosswinds, over the cobbles and in every meter of riding from the start line to the finish line. Learning from thousands of racers and races; thousands of medals and podiums, and thousands of club, Olympic and World Championship races. With over a hundred years of Belgium cycling history woven into every stitch and every pattern, it is our mission and honor to make you faster. And bring the same performance products worn by the best athletes in the world to every cyclist, every day.
Wcup
WCUP Sports Nutrition
WCUP Sports Nutrition is a Belgian brand known for scientifically formulated sports nutrition products designed for use before, during, and after training or competition. Since its founding in 1994, WCUP has established a solid reputation among athletes at both national and international levels.
Mission
WCUP’s mission has remained consistent since its inception: to develop products that enhance athletic performance by meeting athletes’ core nutritional needs—focusing on preparation, performance, and recovery. They guarantee that all WCUP products are free from banned substances, ensuring safe usage without any risk of positive doping tests.
The Beginning
WCUP’s first product targeted the common issue of muscle acidification. Intense exercise leads to lactic acid buildup in muscles, causing soreness and fatigue. While the body has a natural system to balance this acidity, recovery can take up to 72 hours, longer than most athletes can afford. To address this, WCUP developed a sports drink with a neutral pH (7.2), which helps neutralize acids, thereby avoiding the stomach discomfort often associated with acidic sports drinks.
The drink’s effectiveness was recognized early on when José De Cauwer introduced it to the Tour de France in 1994. Positive feedback highlighted the reduced muscle heaviness, although taste adjustments followed to improve palatability. WCUP’s product line has since expanded to include energy drinks, bars, gels, recovery drinks, proteins, and supplements.
Recent Developments
In May 2017, the Veldeman brothers, passionate triathletes and business owners from Dendermonde, took over WCUP Sports Nutrition, injecting new energy into the brand. The company headquarters is located in Dendermonde’s Bosveld district.
THRIVE BEER
Thrive Recovery IPA is a functional beer that promotes physical recovery after sports.
This functionality is what makes Thrive truly unique and is achieved through an optimal mix of carbs, protein and the lack of alcohol.
Developed by scientists.
We developed Thrive with the Leuven Institute For Beer Research (LIBR) which is a collaboration between the University of Leuven and the Flemish Institute for Biotechnology. LIBR is located in beer country Belgium and is at the forefront of innovation in the beer sector. As such it was the ideal partner to help develop our patented sports recovery beer.
KARCHER
Since we have been using Kärcher pressure washers for over ten years, it was time to establish an official partnership and take things to the next level. Starting in 2023, we exclusively use Kärcher’s professional range, allowing us to further professionalize our renowned wash zone during RocDuMaroc.
CAFE COPAIN
Coffee roaster Yves Claes from Houtvenne has been a passionate roaster and cyclist for years. After years of perfecting the recipe, Yves developed Café Copain—a blend that embodies his dedication to achieving the perfect coffee.
In his spare time, Yves frequently takes to the road and mountain bike, sometimes even participating in races. For Yves, Café Copain is the ultimate fusion of his two passions.
The beans, sourced from seven countries primarily in South and Central America, are grown with respect for both people and nature. Roasting takes place in Belgium, in Westmeerbeek. Café Copain Cycling Roast is a medium roast made with 100% Arabica beans. The coffee is accessible and enjoyable black but also pairs perfectly with milk. Created by cyclists for cyclists, Café Copain Cycling Roast aims to deliver unforgettable moments, both on and off the bike.
For more information, visit cafecopain.cc.
