Some business opportunities don't just come your way, they are simply meant to be. When you immediately have a click at a first meeting, without the need for too many words, you should not think too long but just DO IT. That is also how it went with our new Belgian partners of “Café Copain Cycling Coffee” and cycling event and marketing agency “Count Me in”.
Coffee roaster Yves Claes from Houtvenne launched his own coffee brand about a year ago. The aim was to make every cyclist enjoy a special blend of seven varieties of high-quality Arabica beans. Roasting is done in their own roastery here in Belgium, specifically in Westmeerbeek. In his spare time, Yves often crawls on the racing bike and mountain bike himself. For him, Café Copain is the fusion of his 2 ultimate passions.
To promote Café Copain Cycling Coffee, he joined forces with Wies Jaspers of ” Count me in”.
At his cycling events, only this premium coffee is served from a super cool trailer.
A match made in heaven!
WHAT DOES OUR COOPERATION ENTAIL?
As we strongly believe in supporting and promoting local brands, Café Copain Cycling Coffee will also be omnipresent at our events.
Nothing better than waking up in the middle of the desert to the smell of delicious premium coffee.
In addition, all our participants receive a nice discount when they register for the ROCKY ARDENNES CHALLENGE. An all-in MTB weekend in the Belgian Ardennes for passionate mountain bikers.
The perfect preparation for RDM 2022, by the way!
Their approach and fresh perspective on business is a perfect complement to what we consider important as an organisation.
If you want to know more about our new partners, be sure to check out their websites.